ZoomInfo alternatives, with the prices ZoomInfo won't publish
ZoomInfo is the biggest name in B2B data and the most expensive to leave. Here are the tools people move to, what they cost as of October 2026, and the two numbers that decide your bill: mobile credits and what a miss costs.
The 30-second answer
If you need intent data, org charts and technographics at enterprise scale, stay on ZoomInfo or look at Cognism. If you need the contacts and will send from your own tool, a credit-based data vendor costs a tenth as much: Apollo for an all-in-one, Lusha for the extension, HeyEnrich for bulk, API and agencies. The table below is sorted by what you're actually paying for.
Why people leave: annual contracts in the tens of thousands, per-seat pricing, and a sales process before you can see a number. For a team under twenty people that's most of the data budget on one vendor.
At a glance
| Tool | Best for | Starting price | Free tier | Mobile credits | Charged on a miss | Resale allowed |
|---|---|---|---|---|---|---|
| HeyEnrich | Data only: bulk, API, agencies | $29 / 10,000 credits + 2,000 phones | 50 credits | 2,000 included | No | Yes, written |
| Apollo | All-in-one outbound | $49 / seat / mo, annual | Yes, limited | 8 | Per export | No |
| Cognism | EMEA, phone-verified mobiles | Not published | Demo | n/a | n/a | No |
| Lusha | Extension-first sales teams | $49.90 / 400 credits | 40 credits / mo | 5 | Mostly no | No |
| ContactOut | Recruiters, reveal-heavy | $49 email, $99 + phone | 5 / day | Included, capped | Reveals counted | No |
| FullEnrich | Widest net, waterfall | ~$55 / 1,000 credits | 50 credits | 10 | No | Not stated |
| Prospeo | LinkedIn-based lookups | $49 / user / 2,000 | 75 credits | 10 | No | No |
| Hunter | Email only, many users | $49 / 2,000 | 50 / mo | Email only | No | No |
| LeadMagic | API-first enrichment | $99 / 5,000 | None | 5 | No | Forbidden |
| Kaspr | European contacts | $49 / user / mo | 15 credits | Included | Varies | No |
| Clay | Workflows over any provider | $167 / mo | 14-day trial | Provider-dependent | Varies | No |
| RocketReach | Broad database, cheap annual | $33 / mo, billed $399 / yr | 5 / mo | Included on Pro | No | No |
Checked 2026-10-21 from public pricing pages. "Per seat" plans need one seat per user; credit plans share a pool. Resale means delivering the data to your own clients as part of a service.
Three lanes
You have a sending tool; you need contacts
HeyEnrich, Lusha, ContactOut, FullEnrich, Prospeo, Hunter, LeadMagic. Compare on credits per mobile, the miss rule, rollover and resale. Seats should be free.
You want data and sequences in one seat
Apollo is the cheapest full stack. Per-seat pricing, credits deducted on export, no resale. Fine if the seat is doing all the work.
You need intent, compliance paperwork and mobiles in Europe
Cognism publishes no prices but does publish DNC screening and phone-verified mobiles. ZoomInfo itself stays the answer for org charts and technographics.
Which one, by situation
| Your situation | Start here | Why |
|---|---|---|
| Renewal quote went up and you mostly export lists | HeyEnrich or Hunter | Credits, not seats; nothing on a miss |
| You run lists for clients | HeyEnrich | The only one with resale rights in writing |
| One rep does everything in one tab | Apollo | Data, sequences and a dialer in one seat |
| Recruiting, revealing numbers all day | ContactOut | Unlimited reveals on the $99 plan, export-capped |
| Mostly Germany, France, the Nordics | Cognism or Kaspr | European coverage and compliance |
| You already live in Clay | HeyEnrich in an HTTP column | No Clay credits used, 180 ms, miss free |
What ZoomInfo still does better
Org charts, technographics, intent and the paperwork a procurement team wants. If your buyers are Fortune 1000 and your team is fifty people, the price may be worth it. Nothing on this page replaces that; the tools here replace the contact-data part, which for most teams is the only part they use.
Test on the list you'd actually run
Coverage by field and country is public. Fifty free credits, no card for work-email signups.
ZoomInfo alternative questions
Is Apollo cheaper than ZoomInfo?
Much. $49 per seat per month on annual billing against quotes in the tens of thousands. The catch is per-seat pricing and credits deducted on export whether or not the data was good.
Can I keep my ZoomInfo exports when I leave?
Check your contract; most ZoomInfo agreements require deletion of exported data at termination. Re-enrich the list with the new vendor so the data has a clean source.
Is there a free alternative?
Hunter's free plan gives 50 email lookups a month; ours gives 50 credits once plus three masked lookups a day without an account. Nothing in this category is free at volume, because every provider pays to check data.
Which one is most accurate?
Nobody's single percentage is comparable, because each measures something different. Run the same 500 rows through two tools and count finds, bounces and credits. Our coverage page shows where we're strong before you do.
Which ones allow reselling to clients?
Among these, only HeyEnrich writes resale rights into the plan. Findymail sells separate credit plans for resale. LeadMagic forbids it outright. Read the terms before you build a service on any of them.
How long does switching take?
A credit-based tool has no onboarding. Sign up, upload the list you'd have exported from ZoomInfo, see the fill rate. An afternoon.