The best data enrichment tools in 2026, by what they charge for a miss
Every list of enrichment tools ranks on features. Your bill is decided by two numbers nobody puts in the table: how often the tool finds something, and what it charges when it doesn't.
By Hasan, founder of HeyEnrich
I ran lead lists for agencies for a few years before building HeyEnrich, so I've paid for most of these tools. This list is biased in the obvious way, and I've tried to be fair to the others. Prices are from each vendor's public pricing page on 21 October 2026; tell me if one changed.
The short version: for a sales team that wants sequences and data in one seat, Apollo. For a recruiter who reveals numbers all day, ContactOut. For an agency, or anyone enriching from code or in bulk, a per-field price with nothing charged on a miss wins on cost, which is the case HeyEnrich is built for.
The table
Entry plan is the cheapest self-serve paid plan. Mobile is credits per found number. Miss is what you pay when a field comes back empty.
| Tool | Entry plan | Mobile | Miss | Rollover | Resale |
|---|---|---|---|---|---|
| HeyEnrich | $29 / 10,000 credits + 2,000 phones | 2,000 included | Free | 3 mo (12 annual) | Yes, Custom plan |
| Apollo | $49 / seat, annual | 8 | Charged on export | None | No |
| Lusha | $49.90 / 400 credits | 5 | Mostly free | Plan-dependent | No |
| ContactOut | $49 email, $99 + phone | Included, export-capped | Reveals counted | No | No |
| FullEnrich | ~$55 / 1,000 credits | 10 | Free | 3 mo (12 annual) | Not stated |
| Prospeo | $49 / user / 2,000 | 10 | Free | None | No |
| LeadMagic | $99 / 5,000 | 5 | Free | Plan-dependent | Forbidden |
| Hunter | $49 / 2,000 | Email only | Free | None | No |
| Clay | $167 / month | From $0.05 data credits | Varies by provider | None | No |
Checked 2026-10-21 from public pricing pages. Clay prices are for the platform; data comes from providers inside it.
How to read it
Multiply your list size by the find rate you expect, then by the credit cost, and you have the real price. A tool that charges 10 credits per mobile with a 50% find rate costs the same per found number as one charging 5 credits with a 25% find rate. Neither number is on most pricing pages, which is why we publish coverage by country on /data/coverage and put a find-rate input in the pricing calculator.
Resale matters more than it looks. If you deliver lists to clients, most of these terms put you in breach on day one. Read the agreement before you build a service on it.
One tool per job
- All-in-one outbound: Apollo. Data, sequences, dialer, one seat.
- Recruiting, reveal-heavy: ContactOut on the $99 plan.
- Widest net on a small list: FullEnrich's waterfall.
- Email only, lots of users: Hunter, unlimited seats.
- Workflows and automation: Clay, with any of the above as a provider.
- Bulk, API and agencies: HeyEnrich. Per field, nothing on a miss, a check date on each value, resale in writing.
Run the same 500 rows through two of them
Our coverage page tells you where we're strong before you spend a credit. The first 50 are free.
Questions, answered.
Is a waterfall always better than a single database?
No. It finds more on paper but costs more per find, takes longer, and the result changes with vendor order. For a short, high-value list it can be worth it. For bulk, a single owned source with published coverage is cheaper and faster.
Why isn't ZoomInfo in the table?
No public prices. The alternatives page at /alternatives/zoominfo-alternatives covers it.
How were the prices checked?
By loading each vendor's pricing page on the date above and writing down the cheapest self-serve paid plan. Where a vendor hides prices behind JavaScript we used the rendered page.